videos Archives

A Presbyterian pastor on getting real with Reels

Posted December 9th, 2022

In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.

Church in the digital age

Posted September 13th, 2022

Counting people in the pews is no longer a viable way of recording worship numbers. With some joining online, how does a church measure attendance trends?

Online worship is ‘not a show that you consume’

Posted October 27th, 2020

Social media is an engaging tool for talented extroverts like the Rev. Josh Kerr, who you can see making viral dance moves on TikTok or advising, “Don’t burp in your mask. Trust me,” on Facebook.