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Social media needs a strategy

It’s one thing for your church to be on social media, but simply having a presence is not enough. What is needed is an understanding of the various social media platforms, who uses them and what content gets noticed. So, let’s begin with the basics. The platforms we think of most often are Facebook, Instagram and Twitter. For church discussions, we will be focusing on Facebook and Instagram.

Social media needs a strategy

Churches can improve the effectiveness of their social media by matching their messaging with users’ expectations for each platform.

Get your social media noticed with hashtags

Posting your ministry happenings on social media is great, but it can be even better (translation: more folks seeing what you have posted) with the use of a hashtag.

Beyond buildings, borders and geography

During a fast-paced two-hour Zoom conversation this week, the Rev. Bruce Reyes-Chow led more than 100 participants in a discussion on “The Scattered Church: Pastoring in a Time of Pandemic.”

Theology, passion, and justice

When it comes to conversations about church, most of us imagine sitting around a table and engaging face-to-face. Maybe it’s in a church basement, conference center, coffee shop, or a local bar. But lately Presbyterians have been gathering for a weekly conversation around their phones or computers, using Twitter and a common hashtag.

Theology, Passion, and Justice

When it comes to conversations about church, most of us imagine sitting around a table and engaging face-to-face. Maybe we’re in a church basement, conference center, coffee shop, or local bar. But lately Presbyterians have been gathering for a weekly conversation around their phones or computers, using Twitter and a common hashtag. These online conversations can take place on a couch at home while kids are playing, at a computer on a desk at work, or on a smartphone while waiting in line at the grocery store.