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No more unread emails

Posted April 26th, 2022

Communicating with the congregation is one of the most important things we do. Doing it effectively increases awareness and engagement. For most organizations, email remains a primary vehicle for communicating en masse. It is gradually being supplanted by text messaging, but judging by the number of emails I receive, it remains the medium of choice. The problem, though, is that most emails are ignored without ever being opened. I will discuss a couple of the most important factors that will determine whether a recipient decides to open your email.