In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.
In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.
In-person worship services are returning at various rates and with various restrictions. And while some congregations are reporting in-person attendance that’s higher than it was pre-Covid, most churches are reporting lower in-person attendance with a significant number of people attending their online services. My congregation is in that majority.
Sunday morning has become a stressful time for so many pastors who never imagined that their job would involve being an AV tech. “Hallelujah!” is the cry when the internet connection stays up and Zoom properly connects to Facebook Live. After seven plus weeks of working on this, many churches are finally thinking, “We’ve got this down.” And now that it’s working, it’s time to go the next step. Here’s what you need consider.
For over 140 years, First Presbyterian Church was the centerpiece of historic Englewood, New Jersey. But that all changed on March 22, 2016, when a fire broke out, leaving significant damage to the sanctuary, destroying original stained-glass windows and causing the roof to collapse.
