In our church’s social media posts, we’ve noticed a trend: The single, static photo is declining in effectiveness compared to short video clips. Meta (the parent company of Facebook and Instagram) has been pushing “Reels,” which are videos less than 90 seconds long. There are two considerations in creating these Reels — technical aspects and content.
How can we measure who is worshiping with us?
If your online worship uses Zoom, you can simply count the faces on your screen. But if you are streaming your worship to Facebook, YouTube or through your website, interpreting the metrics is trickier.
Counting people in the pews is no longer a viable way of recording worship numbers. With some joining online, how does a church measure attendance trends?
It’s one thing for your church to be on social media, but simply having a presence is not enough. What is needed is an understanding of the various social media platforms, who uses them and what content gets noticed. So, let’s begin with the basics. The platforms we think of most often are Facebook, Instagram and Twitter. For church discussions, we will be focusing on Facebook and Instagram.
Posting your ministry happenings on social media is great, but it can be even better (translation: more folks seeing what you have posted) with the use of a hashtag.
On Sunday at 10:15 a.m., we gathered for worship in the Sanctuary of LoveJoy United Presbyterian Church. It was one of the first beautiful spring weekends of the year. The church service was entirely ordinary, save that I asked the congregation to refrain from shaking hands during the passing of the peace. It was March 8, 2020, and it was the last time that we would worship together in the sanctuary for more than a year.
A new Communicators Network Facebook Group has launched to connect church communicators with one another and extend the conversations to educate, inspire and support their communities.
The first virtual communications workshop marked the beginning of a new phase of the Presbyterian Communicators Network, which was established in 2004.