Presbyterian Mission Agency cause marketing Archives

cause marketing

When the secular becomes sacred

Posted November 20th, 2022

I still remember the furrowed brows of saints in my rural church when I suggested that rather than ask for donations to feed the children for an upcoming event, we should pay local food purveyors to cater the meal instead.

When the secular becomes sacred

Posted September 12th, 2022

As more businesses engage in cause marketing — seeking to give back to communities — are they becoming more sacred, and more effective, than local churches?