{"id":349,"date":"2009-08-15T14:34:59","date_gmt":"2009-08-15T14:34:59","guid":{"rendered":""},"modified":"2021-01-30T11:48:11","modified_gmt":"2021-01-30T16:48:11","slug":"the-corporate-coopt-of-local","status":"publish","type":"post","link":"https:\/\/centernet.pcusa.org\/food-faith\/2009\/08\/15\/the-corporate-coopt-of-local\/","title":{"rendered":"the corporate co-opt of local"},"content":{"rendered":"<p><span style=\"font-size: 12px;line-height: 16px\">Sure, buying local is getting big, but even I didn&#8217;t think corporations would begin attempts to profit off it so soon. Call me naive. Here is a section from an excellent article about the co-optation of local.<\/span><\/p>\n<div>\n<blockquote class=\"webkit-indent-blockquote\"><p><span style=\"font-size: 12px;line-height: 16px\">Even Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say, \u201cLocal.\u201d\u00a0<\/span><br \/>\n<span style=\"font-size: 12px;line-height: 16px\">. . .<\/span><br \/>\n<span style=\"font-size: 12px;line-height: 16px\">This new variation on corporate greenwashing\u2014local-washing\u2014is, like the buy-local movement itself, most advanced in the context of food. Hellmann\u2019s, the mayonnaise brand owned by the processed-food giant Unilever, is test-driving an \u201cEat Real, Eat Local\u201d initiative in Canada. The ad campaign aims to enhance the brand by simply associating Hellmann\u2019s with local food. But it also makes the claim that Hellmann\u2019s is local, because most of its ingredients come from North America.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 10px;line-height: 135%;color: #000000\"><span style=\"line-height: 135%;color: #000000;font-size: 12px;font-family: Verdana\">So now local is defined as within a continent?!<\/span><\/p>\n<p style=\"font-size: 10px;line-height: 135%;color: #000000\"><span style=\"line-height: 135%;color: #000000;font-size: 12px;font-family: Verdana\">And learn how Starbucks is &#8220;un-branding&#8221; their stores in Seattle\u00a0<span style=\"font-size: 10px;line-height: 13px\"><a href=\"http:\/\/www.wirenh.com\/Features\/Features_-_general\/the_corporate_co-opt_of_local_200908063712.html\"><span style=\"font-size: 12px;font-family: Verdana\">the corporate co-opt of local<\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sure, buying local is getting big, but even I didn&#8217;t think corporations would begin attempts to profit off it so soon. Call me naive. Here is a section from an excellent article about the co-optation of local. Even Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say, \u201cLocal.\u201d <\/p>","protected":false},"author":73,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[3111],"tags":[],"class_list":["post-349","post","type-post","status-publish","format-standard","hentry","category-local-food"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>the corporate co-opt of local - Food and Faith<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centernet.pcusa.org\/food-faith\/2009\/08\/15\/the-corporate-coopt-of-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the corporate co-opt of local\" \/>\n<meta property=\"og:description\" content=\"Sure, buying local is getting big, but even I didn&#039;t think corporations would begin attempts to profit off it so soon. Call me naive. Here is a section from an excellent article about the co-optation of local. 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